Screenbuzz – Tone Of Voice Guidelines

It is not what you say, but how you say it. An organisation’s tone of voice guidelines will influence all communications, from its website and social media to presentations, emails, printed collateral and everything in between. It is important to consider the message you are trying to send and whether the tone of your copy should be fun, professional or friendly.

Engaging with your audience through distinctive, recognisable copy is key to expressing your brand’s personality. Guidelines help to ensure that you maintain a consistent tone of voice.

A consistent style will ensure your audience feel at ease with your brand and understand the message more clearly. Try to sum up the values of your organisation in a few key words, for example what adjectives would you use to describe your organisation? How do you want to come across to customers? Adjectives will help to define your brand’s personality and establish a tone for your copy.

At Screenbuzz, we can help guide you to set a tone of voice that fits your brand. We consider what sets you apart from the competition, your target audience and the technical details of language. If you are looking for the right words, contact us to find out about how we can help you set the right tone.