Screenbuzz – Brand Identity
When a brand identity works well, you should be able to recognise the brand even if you cannot see the logo.
Consider how the logo, typefaces, colours, imagery and the tone of a brand’s copy feature in building the bigger picture. Unlike brand image, which simply dictates how consumers perceive a brand, brand identity refers to what it communicates. Building an identity is a multi-disciplinary effort – each element needs to support an overall message.
All the components of your brand and how they are used should be consistent in their appearance, style, and feel across all communications. Consistency enables your audience to build a memory around your organisation and what it has to offer. This memory becomes your organisation’s identity.
At Screenbuzz, we work to analyse your brand’s personality and the message you want to communicate. We follow a process that explores a company’s core values and ensures these are conveyed across all brand communications. A strong brand identity will help to fulfil your long-term business goals and build a lasting relationship with your customers.
Please do contact us – we would be delighted to share our experience with you.
We gave Screenbuzz, a brand identity agency, the job of designing and building our company website. Simon did a fantastic job and since the site went live we have continued to post our best annual figures ever! Screenbuzz now takes care of all of our design requirements from letterheads and business cards to flyers, posters,shop and van signage. Thoroughly professional, I cannot recommend Simon and Screenbuzz enough.
Phil Arnott – Owner (Aldershot Carpet Service)